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Month: February 2012

Vocus Buys Email Marketing Company iContact For $169 Million

Big MA news in the email marketing world. Vocus, the publicly-listed provider of cloud-based marketing and PR software, has acquired iContact, a company that provides email marketing services for small and medium sized businesses. The total acquisition price is $169 million. iContact’s email marketing software automates the process of creating, sending and tracking email communications for businesses. iContact, which has raised over $50 million to date, also allows users to track email campaign effectiveness, accessing data around opens, clicks and more. iContact is also integrated with Facebook and Twitter, and allows users to launch campaigns and offers to reach new customers, create word-of-mouth buzz and generate sales. The platform also serves as a monitoring application to track opens, clicks, likes, follows, and more. The platform is currently being used 70,000 organizations. For Vocus, email will become the latest addition to the company’s marketing suite. Vocus’ suite already includes search marketing, social marketing (via the acquisition of Facebook apps maker North Social) and publicity applications, centered around a recommendation engine. VOCUS ICONTACT Vocus is a leading provider of cloud-based marketing software that helps organizations of all sizes reach and influence buyers across social networks, online and through the media. Vocus provides a suite of software for social media, content marketing and media relations, creating a comprehensive solution for customers looking to generate awareness, build their reputation and increase sales in...

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Why Google+ Doesn’t Care If You Never Come Back

Ad targeting. Google+ is designed to power ad targeting, and for that it only needs you to sign up once. This lets it combine the biographical information you initially enter such as age, gender, education, employers, and places you’ve lived with your activity on Search, Gmail, Maps and all its other products to create an accurate identity profile. And this powers targeting of more relevant ads it can charge more for. So despite comScore showing that the average Google+ user only spends 3 minutes per month on Google+, VP Bradley Horowitz wasn’t lying when he told the Wall Street Journal ”We’re growing by every metric we care about”. Maybe when it first launched, Google+ had aspirations of stealing away some of your content feed reading time from Facebook and Twitter. While it needs a lot of work, the design and features Google+ have launched are solid, and I have the utmost respect for team team doing the best it can. The problem is that it doesn’t solve a problem. Facebook owns the social graph and the relevance-sorted news feed of your friends’ activity, and Twitter owns the interest graph and the firehose of news and real-time updates. But that was not why Google made building social functionality a priority. Nor was improving its already dominant search feature. It’d would love this engagement but it doesn’t need it. Google scrambled to build...

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iPad 3 Rumor Roundup

Unless Apple is conning the world, the iPad 3 should be announced next week. It, like its forbears, is the subject of many a rumor, some more likely than others. We’ve collected most of them here in this post with arguments for and against, for your convenience and flaming pleasure. Of course, we’ll be there to cover the event live, and will (if past events are any indication) get a nice hands-on as well. Retina screen Argument: Natural evolution of Apple brand Component already spied It’s on the invitation Objection: There aren’t really any objections at this point Judgment: This was a long shot last year, but it looks like a sure thing this year. Apple’s high-res screen should be 2048×1536, exactly twice the dimensions of the original iPad. This will allow for smooth upscaling of old content while enabling the same nearly pixel-less UI already seen on the iPhone 4, among other things. Others are creeping up, though: Asus just showed off a 10.1″ tablet at 1920×1200. Capacitive bezel Argument: Apple is serious about removing physical buttons Patents for hot bezels have been seen Invite picture shows no button Objection: Invite picture could be just in landscape mode The clicky home button is an iconic feature of iOS devices Capacitive buttons and non-display surfaces can be confusing or annoying The whole point of an iPad is touching the...

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Boris Diaw x Nike “La Silhouette Blache” Editorial

French national basketball team captain and photography enthusiast Boris Diaw has linked up with Nike for a special project in celebration of the launch of the new French Football Federation away kit. Entitled “La Silhouette Blache” the photography collaboration recognizes the elegance of French style, culture and design and depicts world-renowned athletes and some of Diaw’s personal friends from the fashion, film and music worlds in the new FFF kit. The resulting portraits include the likes of French Women’s national football team star Laure Boulleau, fashion designer Alexandre Vauthier, skateboarder Alex Olson, 1995 rappers Nekfeu and Sneazzy West, DJ and producer Brodinski, former track and field Olympian Carl Lewis, NBA point guard Steve Nash, French rugby player Fulgence Oeudraogo and actor and director Eric Judor. Article source:...

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White Mountaineering 2012 Spring/Summer New Releases

As the former assistant to Junya Watanabe, Yosuke Aizawa has made quite the mark with his own brand White Mountaineering since its inception in 2006. Featuring his usual technical reinterpretations of classic heritage workwear is the Japanese brand’s 2012 Spring/Summer collection. The superior outerwear designs include a number of jackets and backpacks, each utilizing durable, waterproof and moisture-wicking technologies like Pertex and eVent. The collection also includes chambray and oxford work shirts alongside jacquard socks, sweaters and embroidered cowhide leather bracelets. The new releases from White Mountaineering’s 2012 Spring/Summer collection are now available via the UK’s End Clothing. Article source:...

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