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Month: August 2012

ShoutEm Launches Development Platform To Make HTML5 Mobile Apps Look Native

When ShoutEm was first launched back in 2008, it was focused on helping users to build their own social networking platforms. Well, the world has changed, and since then, it’s transitioned the business as a platform that can be used to build mobile applications. But not everyone needs (or wants) a native app — so ShoutEm now has a way to easily create HTML5 apps that can be viewed in any mobile web browser. With the ShoutEm HTML5 development platform, developers can quickly and easily make mobile web apps that have a lot of the same functionality as native mobile apps. Many businesses are developing native apps already, but for those who don’t have an iPhone or Android phone, using HTML5 will allow them to reach a large number of users on feature phones or other smartphone platforms. Apps built with the platform will be able to mirror the look and user experience of native apps also built with the platform. Or, for those who wish to just build a standalone HTML5 app, they can do so as well. In either case, the platform enables a drag-and-drop process for creating apps. Since being introduced in January, ShoutEm has signed up 23,000 users on the platform. About 20 percent of those are local tourism apps, with another 20 percent community-based social networking apps. But developers are building a wide range...

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Facebook To Roll Out Email- and Phone Number-Based Ad Targeting Next Week

Facebook will be launching new features next week that allow advertisers to target their ads to customers based on contact information that the advertiser has already collected. It’s a way for businesses to connect their Facebook ads with the customer lists they may have built up elsewhere. Inside Facebook first reported on the feature after tipsters saw it go live temporarily. A Facebook spokesperson confirmed this afternoon that it’s a real product, and she walked me through how the program will work. Again, it starts with a customer list that a business has already created — for example if I’ve given my email address to the bookstore on my block so that I can hear about future sales and events. Businesses will be able to upload those lists of email addresses, phone numbers, and user IDs to Facebook, though the data will be hashed first so that Facebook doesn’t have access to that information. Meanwhile, Facebook’s user data will be similarly hashed, so the company can compare both sets of hashed data, creating a list of users whose contact information matches up with what the advertiser uploaded. After that, businesses will have the option target their ads at that group, or they can further target their content towards a certain demographic (say, females between 25 and 45) within the group. The simplest use case: Most businesses have loyal customers...

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How Twitter Uses Open Source

Twitter’s Chris Aniszcyk gave a keynote address this morning at CloudOpen and talked about how Twitter uses open source. His talk provided insights into how open source technology can also be used in an enterprise environment for scaling infrastructure. That’s an emerging topic of interest in the enterprise world. Aniszcyk reviewed the open source technologies Twitter depends on to manage its service: MySQL is heavily used for primary storage of  tweets. The company developed its own MySQL fork in the open to collaborate with the upstream community. MySQL is an open source relational database. Cassandra, Hadoop, Lucene, Pig and a variety of Apache projects are used within the Twitter  infrastructure to power services such as analytics and search. The company also contribute back to these projects. Twitter is a sponsor of the Apache Software Foundation. Cassandra is a NoSQL database. Hadoop is a distributed file system often used with higher level languages like Pig is a high level platform for big data analytics. Lucene is an open source search technology. Memcached is used heavily in the company’s caching infrastructure to scale its ever-growing traffic. The company recently open sourced Twemcache which was heavily inspired by the Memcached code base. Memecached helps speed up dynamic web applications by alleviating database loads. Twitter also develops software for its own purposes that it makes available via open source: Iago is a load generator that was created to help test services before they encounter production traffic....

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Wall to Wall: The Fusion Collective

Milk Studios and the new Ford Fusion collaboratively present Wall to Wall: The Fusion Collective, a fully immersive digital and physical gallery experience featuring multimedia art work, short films and DJ sets by a group of multi-disciplinary visionaries. The collective works of Brian DeGraw, Item Idem, Matthew Williams, Nathaniel Brown, WIFE and Pharrell Williams have been presented on the website, in New York last week and in Los Angeles today. Needless to say, the progressive art show’s attempt at fusing design and culture with automotive technology has been well received, which bodes well for the 2013 Ford Fusion. Photography: Brandon Shigeta/Hypebeast Article source:...

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Rockwell by Parra Freedom Umbrella

Rockwell by Parra debuts a new “Freedom Umbrella” for the impending season. Taking on a simple and minimalistic black construction, the umbrella features an all-over-print chromatic bird motif. Rounded out by an all-black handle, the Rockwell by Parra Freedom Umbrella is now available through THE GOOD WILL OUT. Retail is set at €29 EUR (approximately $37 USD). Article source:...

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