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Month: October 2012

Fanboy Targeting: Facebook Advertisers Can Now Choose What Mobile Devices Their Ads Appear On

Which mobile device you use says a lot about your buying habits. That’s why Facebook has begun allowing advertisers to select which devices and operating systems their Facebook mobile ads show up on. This lets Android app developers avoid wasting money advertising to iPhone users, and lets luxury brands target people with iPads. Our tipster Amit Lavi, director of marketing at EasyHI, gave me the heads up on the new options. Facebook confirmed to me it quietly unlocked the new device and OS mobile ad placement options when it officially launched its new mobile app install ads two weeks ago. These ads let developers pay to show links to their App Store or Google Play apps in the Facebook mobile news feed. Facebook needed a way to make sure devs were reaching users on the devices they build apps for. For now, developers using the Facebook Ads API or Power Editor can choose to show their adds on iOS or Android devices in general, or target iPhones, iPads, or iPods specifically. Sorry Windows phone, BlackBerry, and everyone else. For now there’s no way to pinpoint specific device models like the iPhone 5, but if it’s technically possible, expect Facebook to offer model placements in the future. Device and OS placements are somewhat similar to Facebook’s “broad category” device targeting that lets advertisers reach people with specific makes and models...

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Zetrip Finds Travel Photos And Recommendations From Your Facebook Friends, Raises Seed Funding

Zetrip, new startup offering to help users find “travel inspiration” based on the activity of their Facebook friends, just raised an undisclosed amount of seed funding from Inspiration Ventures. Co-founder and CEO Edouard Tabet said he came up with the idea last year, when he was planning a trip to the Galapagos and wanted to see which of his Facebook friends had been there too. “This information was really hard to dig from Facebook so I decided to extract it and mine it via their API,” he told me via email. “To my surprise, I discovered I have a couple friends who went to the Galapagos and posted amazing photos of their trips. I realized there was a gold mine of travel artifacts buried in Facebook and thought it would be super useful and fun to discover new places for my next vacation.” This approach can encourage people travel to new places, Tabet said, because they often look to their friends for travel advice. You can get a sense for the kind of information that Zetrip provides in the demo video below. There’s one section called Photos, which shows all of your friends’ travel-related Facebook photos, organized by country. There’s another section called Map, where you can see a map of all the locations visited by people in your network, and then when you click on each location, you’ll see...

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With The New iPad, Apple Accelerates; With The iPad Mini, It’s Pedal To The Metal

“So why is iPad so phenomenally successful? Well it turns out that there’s a simple reason for this,” Apple CEO Tim Cook told an audience at the Apple event last week in San Jose. “People love their iPads.” The response drew some awkward laughs as it seemed almost like the punchline of a misfired joke. But it wasn’t a joke — Cook was absolutely serious. On the surface, such an answer seems to lack the depth to provide insight into the tablet riddle. After all, there have been many failed tablets before the iPad, and perhaps even more since the iPad. But it turns out that everyone may have been over-thinking it. The iPad is successful because people love it. Said another way, the iPad is successful because Apple was able to create a brilliant product. It’s not about having certain specs or being a certain price. It’s not about checking off boxes. It’s about the product as a whole. It’s the culmination of intangibles which only Apple seems to be able to nail time and time again. There is no question, the iPad has been a phenomenon. “But we’re not taking our foot off the gas,” Cook continued. The Fourth Generation iPad What Apple proceeded to show off was two products. The first, was the iPad we’re all well aware of by now. The 9.7-inch, 1.5 pound slab...

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Kendrick Lamar – The Jig Is Up (Dump’n) (Produced by J.Cole and Canei Finch)

Kendrick Lamar certainly has a good amount to celebrate this week. Coinciding with his impressive album sales for the week, Lamar announced via his Twitter that he and J.Cole had cooked up a little something in the studio to reward fans with. Produced in part by J.Cole with an assist by Canei Finch, the track is titled “The Jig Is Up (Dump’n)” and hits pretty heavy. Enjoy! Source: HYPETRAK Article source:...

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adidas Presents: JJ DOOM – Guv’nor (Behind The Scenes)

Following the release of the music video back in August, adidas presents a behind-the-scenes look at the production of the visuals for the track “Guv’nor” by JJ DOOM. Created by director Ninian Doff, the full piece focuses on a masked DOOM and utilizes a split-screen editing technique to create a unique optical illusion. “Guv’nor” appears on Key to the Kuffs, the collaborative full-length from DOOM and producer/rapper Jneiro Jarel and is available now via iTunes. Source: HYPTETRAK Article source:...

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