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Bob Sheard on Brand Authority and Substance – Part 1

Bob Sheard posted a profoundly engaging piece on creative agency FreshBritain’s blog, that which details his thoughts on brand authority and the notion of ‘substance.’ Sheard insists that it’s the ‘substance,’ the material and feeling on which a brand was originally...

Hot Pursuits in Alfa Romeo’s Classic Giula

If you ever looked back to see those flashing lights in your rear view mirror then it’s safe to say you may have contemplated dipping on the fuzz. It just seems so easy. The drivers of Italy however prefer to obey traffic laws at all cost thanks to the national...
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