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Month: January 2013

Q4 Showed Facebook Will Survive Mobile Because It’s An Ads Scalpel, Not A Shotgun

On the web, there’s plenty of room to throw a scattershot of ads at people and hope one resonates. On mobile, where there’s reduced real estate, you have to make every pixel count by targeting ads with surgical precision. That’s how Facebook succeeded in Q4 2012 and why the social network is actually well equipped to weather the shift to mobile. There’s no room for the shotgun approach on the small screen. “Most people underestimate how fundamentally good the trend towards mobile can be for Facebook.” That’s how Mark Zuckerberg started Facebook’s Q3 earnings call. Today on the Q4 call, he proved it, citing how Facebook’s ad targeting prowess attracted buyers to grow mobile ad revenue to 23 percent of Facebook’s total ad revenue. The reason Facebook is making quick progress in mobile ads is how much it knows about you. Think of it this way. What targeting information does a company need to show you a relevant display ad on mobile? Mobile advertisers like Facebook, Yahoo, Microsoft, and AOL can collect some info about you automatically. This includes your location, maybe your device type, and operating system, your connection type, and what you’re currently viewing. Google knows all that, too, plus your search history and any biographical data you’ve entered into Google+. But Facebook’s got more up its sleeve. It knows all that (except your web search history). Then it’s...

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IDC: Worldwide Tablet Shipments Hit A Record Total Of 52.5M Units In Q4 , Including 22.9M iPads

Apple’s iPad led the charge as total worldwide tablet shipments hit a record 52.5 million units in the fourth quarter of 2012, according to IDC’s preliminary data from its Worldwide Quarterly Tablet Tracker, but its market share continued to slide due to competition from Samsung. Meanwhile, PC shipments declined during the quarter for the first time in more than five years. The tablet market grew 75.3 percent year-over-year, and increased 74.3 percent from the previous quarter’s total of 30.1 million units, helped along by holiday purchases, lower average selling prices and a wider range of products. “We expected a very strong fourth quarter, and the market didn’t disappoint. New product launches from the category’s top vendors, as well as new entrant Microsoft, led to a surge in consumer interest and very robust shipments totals during the holiday season,” said Tom Mainelli, tablet research director at IDC. Apple shipped a total of 22.9 million units, boosted by the launch of the iPad mini, as well as the fourth-generation full-sized iPad. But while Apple’s iPad shipments grew 48.1 percent over the same quarter last year, Apple’s market share slipped for the second quarter in a row (down to 43.6 percent from 46.4 percent last quarter) as No. 2 vendor Samsung continued to nip at the Cupertino company’s heels. Samsung enjoyed 263 percent, shipping nearly 8 million combined Android and Windows 8...

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Nokia Chalks Up In-Car Maps Win Against Google, Signs Toyota Motor Europe To Use HERE Local Search

Nokia’s rebranded HERE mapping service has snagged another car-maker — signing Toyota Motor Europe to use Nokia Local Search for Automotive for its Touch Go in-car navigation and infotainment systems. As well as digital maps, Nokia’s service will bring community-generated content to the in-car systems — including “millions” of ratings, reviews and images. In September last year, prior to the HERE rebranding of its digital mapping service, Nokia signed location deals with BMW, Mercedes A-Class, Garmin, Hyundai, Pioneer and Volkswagen Group. Toyota said the Nokia powered mapping technology is expected to be in Toyota systems that are on sale from early 2014 in Europe, Russia and the Middle East. Earlier this month, Google announced its own mapping win in the in-car space, signing Hyundai Motor Company — which owns the Hyundai and Kia car brands — to use Google Maps and Places in its telematics systems. Google mapping and location services have also been integrated into other car makes and models, including Audi which uses Google’s local search, satellite and Street View imagery; Daimler’s integration of Street View imagery and Google local search and Zagat ratings; and Tesla’s Google Maps integration with real-time traffic updates on the 17-inch screen in the Model S. Nokia’s full release follows below. HERE Platform from Nokia Powers Toyota Motor Europe’s Next Generation of Navigation and Infotainment Systems ESPOO, FINLAND–(Marketwire – Jan 31, 2013) – Toyota is the...

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Pointer 2013 Spring/Summer Collection

London-based footwear staple Pointer create stripped-back silhouettes which merge modish sensibilities with traditional silhouettes. It’s latest range for Spring/Summer again exhibits the brands on-point execution in design, and pastel color coordination. While quality  leather, suede and canvas are applied onto a number of distinguished uppers, elsewhere we see the use of colorful patterns conjuring the sunnier months ahead. Exhibiting versatility in craftsmanship, recognizable Pointer profiles like the Mathieson make an appearance alongside the hike inspired Tenzing II, without departing far from traditional designs like the Surfer Rosa. Crafted with an appreciation for a variety of style and contexts, the Spring/Summer collection is now available via the Pointer online store. Article source:...

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Subculture Club Explores the Culture of Specialty Coffee

Following from the last episode which explored the food truck industry, Subculture Club presents a behind-the-scenes mini-doc on the astronomical culture of coffee drinking. It’s said that 2000 hours of work is dedicated to delivering a cup of coffee from harvest to finish, which explains the passion felt by the coffee aficionados here in delivering the last step with tentative care, before handing over the sentimental brew to their customers. Here, we visit proud coffee roasters on the West coast who pair their sensibility with technical methods in roasting, in addition to getting some insight on why coffee matters to those at the likes of Handsome Coffee, LAMILL Coffee and Blue Bottle Coffee Co., who take great pride in delivering their craft to those visiting the sanctuary. Article source:...

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