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Month: October 2013

Facebook’s Desktop Ad Revenues Fell $26M In Q3 As Its Mobile Ad Revenue Surged $226M

As part of its third quarter financial performance, Facebook today reported that 49 percent of its advertising revenue in the period came from mobile usage. That figure is up 8 percent from the second quarter, in which Facebook reported 41 percent of its advertising revenue came from mobile usage. Facebook had third quarter advertising revenue of $1.8 billion. Forty-nine percent of that tally is $882 million, implying that Facebook’s desktop advertising revenue for the quarter totaled $918 million. In the second quarter, Facebook had advertising revenue of $1.6 billion, of which 41 percent was mobile-sourced, or $656 million. That implied that Facebook had desktop-sourced ad revenue of $944 million in the second quarter. Thus, Facebook’s desktop advertising revenue fell $26 million from the second to third quarter. Facebook’s first quarter desktop ad revenue (calculated in the same way) totaled $875 million. Therefore, for now, Facebook’s desktop ad revenue peaked in 2013 in the second quarter. However, a strong holiday quarter could see Facebook’s desktop ad revenue grow again. For the most recent quarter, its growth rate was negative. The company’s user base continues to grow, which could easily afford the company more advertising dollars overall. Even if mobile continues to surge for Facebook, desktop advertising revenues could still expand, even as their percentage of the company’s total advertising top line falls. Essentially, assuming that Facebook has upside on its desktop advertising ARPU, it...

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Highlights From The Disrupt Europe 2013 Hackathon

This past weekend, we brought together 500 of Berlin’s finest coders, designers, and builders for our first ever Disrupt Europe Hackathon. Teams had to slam together the best thing they could build from the ground up in just 24 hours, with $5,000, a chance to present your project in the main Disrupt Europe conference, and tons of other prizes up for grabs. Couldn’t make it? It’s okay — there will be another one. In the mean time, TCTV has put together a lil’ video to show to give you a sense of the energy, exhaustion, and raw talent involved with an event like this. While the judges had to pick just three winners, we were absolutely blown away by all of the projects — so much so, in fact, that we ended up giving tickets to Disrupt Europe to every single team that presented (we originally planned on giving tickets to the Top 40 or 50 teams, but there were just too many projects that we all liked.) Want to peruse all of the awesome submissions? You can check out the full submission gallery here. Article source:...

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Intuit Acquires FullSlate, An Online Scheduler For Small Businesses

Intuit is acquiring FullSlate, an online scheduling company that allows clients to offer their customers the ability to make appointments directly to web sites and Facebook pages. Terms of the deal were not disclosed. The service will become part of Intuit demandforce, a marketing platform for small businesses. Demandforce has tools for communications, to help clients keep in touch with their customers through email and SMS messaging. It also has online reputation tools that help clients reach out to their customer base for reviews that then get distributed to top sites. The scheduler from FullSlate will become part of this portfolio, along with its e-commerce platform that allows for payments to be made that are tied to a particular appointment. The FullSlate service has a host of scheduling services. It allows for customers to use an embed code for the online appointment scheduler that they can place on their web site. The company also offers a Facebook app that allows for scheduling to a Facebook business page so clients and their friends can make appointments without leaving Facebook. Customers can also create a landing page for a business with a logo, business hours, map and online scheduling. The service works on iOS and Android devices, calendar syncing, a client database and email marketing capabilities. Intuit has made a number of acquisitions this year with a particular focus on the small business, their bread-and-butter market. Article source:...

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Nike SB Zoom Stefan Janoski ERDL "Camo"

After giving its mid-cut version the expected camouflage treatment here, Nike SB beautifies the Zoom Stefan Janoski ankle-high sneaker with the United States Army’s Engineer Research and Development Laboratories (ERDL) Camouflage print. With a solid black suede base, the camouflaged canvas overlays are applied to both sides of this model and for added appeal, Nike opts for a gum-colored sole to complete the trifecta color scheme. The Nike SB Zoom Stefan Janoski ERDL “Camo” is currently available at select skateshops, including Premier, for $90 USD. Article source:...

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Making the Brand: Staple | Video

KarmaloopTV presents Staple as part of its Making the Brand documentary series. Renowned for its innovative and creative collaborations with some of the most prestigious brands in streetwear, founder jeffstaple provides insight into how he built Staple from the ground up. Influential faces that operate at various levels within the brand are featured in this video, which includes design director Courtney Walker, designer Robert Mendoza and marketing coordinator Anna Li Sian. This documentary brings to light an array of topic areas such as the story behind Staple’s iconic pigeon logo, its marketing strategy, the attention to detail that is embedded into its design culture and the areas of inspiration that the brand draws from. Peep the six minute segment above and see how jeffstaple balances his design agency alongside his clothing label. Article source:...

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