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Month: April 2014

Guides.co Aims To Be The Hub For Companies’ White Papers And How-To Content

There are plenty of how-to sites on the Internet, but sometimes, in the words of Guides.co CEO Scott Annen, you need to look up something “more complicated than tying a tie or stuffing a turkey.” When you do, Annan is hoping you’ll visit the Guides.co website. He argued that most forms of content have been reinvented for the digital world, but not instructional, how-to books — which, unlike a novel, “you don’t read from start to finish.” When published through the Guides.co platform, instructional content is broken down into more digestible chunks, with easy navigation for the reader and the ability for authors to keep their content up to date. Basically, it’s closer to an interactive website rather than an e-book. Guides.co also gives authors more details about who their readers are (you have to sign up and provide your email address to get access) and what they’re reading, with features like a heat map that shows how long people are engaging with different sections. The company (previously called Accel.io) started out with a focus on startup-related content, but its ambitions have broadened. It relaunched today with the new name, highlighting its goal to become the home for any guide-type content. And a new feature allows companies to create their own branded mini-sites highlighting all of their content. Annan suggested that these sites could eventually replace the “resource center”...

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The Rufus Cuff’s Size And Features Lord Over Puny Smartwatches

With its three-inch screen, the Rufus Cuff thumbs its nose at smartwatches with their tiny faces and dainty wristbands. The wearable device, which bills itself as a “wrist communicator” and runs on Android, has access to the full Google Play store; a built-in mic, speaker, and camera; a full Web browser; accelerometer and gyroscope; touchscreen keyboard; and attaches to a switchable silicone band in five colors. Both iOS and Android devices can be controlled by the Rufus Cuff, which is now raising funds on Indiegogo, with a Bluetooth 4.0 connection. Wait a second, you may be wondering. Why not just strap your smartphone to a wrist holder instead of buying another gadget? Gabe Grifoni, the CEO and co-founder of Rufus Labs, says that as smartphones grow ever larger — at just four inches, the latest iPhone model is an exception — the Rufus Cuff’s goal is to eventually relegate mobile phones to “more of a hub device 50% of the time, like a home router that just pushes information out to a screen that could be used for full two-way communication without needing to pull out your phablet.” Unlike smartphones, the Rufus Cuff is designed to be used in landscape mode (making it easier to type on a small screen). Grifoni adds that even with a three-inch screen it is much thinner and less obtrusive than a smartphone strapped to...

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visvim 2014 Spring/Summer FBT SHAMAN JP

visvim‘s long-standing FBT franchise enjoys another seasonal iteration with the release of the FBT SHAMAN JP. Characterized by its fringe, the FBT has seen several updates over the last few years. Aside from the pricing increases, Vibram outsoles and a more robust tooling have been integrated albeit without compromising the originality of the FBT. Available this season at select retailers and F.I.L. flagship stores across Asia. Article source:...

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Inventory 2014 Spring/Summer Lookbook

Aside from producing well-curated lifestyle content both online and in print, Inventory also looks to its store to highlight labels and designer it admires. Here the 2014 spring/summer lookbook showcases a number of styled looks that blend traditional and contemporary motifs. Lightweight, functional jackets from Needles and Arc’teryx Veilance are layered over shirts by Maragret Howell and John Smedley. Bottoms come courtesy of pleated pants and shorts by Engineered Garments, while reinterpreted classic footwear silhouettes from Haco Schuh, Sols and Tricker’s round out each outfit with quaintness, overall providing an affable selection for the current season. Head to the Inventory’s online store to purchase the pieces now. Article source:...

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The Making of the Bodega x Reebok Instapump Fury

Fresh off the full unveiling of its Reebok Instapump Fury collaboration, Boston retailer Bodega has released this video on the “back story” of the shoe. Dubbed the “Full Contact,” Bodega takes on the iconic Reebok silhouette is all about a maximalist approach with a wild mix of colors and patterns. The upper features tan, yellow, blue, black and red panels accented with a printed dot pattern on the inflatable cage inspired by vibrant neon candies and trippy ’80s and ’90s graphics. Check out the video now and look for these in-store and online at Bodega and select Reebok Certified Network retailers on April 19. Article source:...

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