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Month: September 2014

Clear Blue Hawaii Unveils Transparent Bulletproof Glass Kayaks

Seattle-based design company Clear Blue Hawaii has released an out-of-the-box kayak design that is completely transparent that provides a view of your underwater surroundings as you paddle. Made of military-grade bulletproof glass originally intended for fighter jet cockpits, the kayak is supported by a carbon Kevlar frame which lends it its minimal weight. The design can also be folded for easy transport and is available in the Napali single-seater or Molokini double-seater configuration. For more information, click here. Article source:...

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The Air Jordan 11 Retro Low "Bred" Will Release in 2015

Following from the release of bold iterations to the Air Jordan 11 Low this past season – in particularly the “Concord” Lows – Jordan Brand has now announced it will  continue with another batch of releases for 2015 summer. Expect a number of updated looks to the iconic Air Jordan 11 Retro Low, including that of the classic “Black/Red” colorway. Rumor has it that a “Space Jam” Air Jordan 11 Low will also be part of the upcoming drops. Stay tuned for more information as details will surely arise in due time. Article source:...

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adidas Is Struggling to Hire People to Work at Its Global Headquarters in Herzogenaurach

With recent power moves such as the addition of three marquee designers from competitor Nike and a refocus on its brand image, adidas is still finding it hard to persuade top talent to move to their global headquarters in Herzogenaurach, a small rural town in Germany. In response, adidas has stationed key design roles in the United States, including its base in Portland and the newly announced Brooklyn Brooklyn Creative Studio, while continuing to expand its facilities in Herzogenaurach – where founder Adi Dassler based the company in 1949. The vast majority of the company’s designers in football, outdoor, Originals fashion, training, and running products, however, are still based in the agricultural German town where one anonymous employee described as having “nothing to do with style.” adidas has maintained its persistence in staying and even expanding in a less-than-ideal location, where farmland, cultural tradition, and seclusion clash with the brand’s competitive and creative growth. This comes at a time when adidas is suffering disappointing profit margins as shares are down more than a third this year as main competitor Nike and fast-growing Under Armour continue to steal market share from the three stripes. Is adidas‘ global base in rural German negatively impacting the brand’s growth? Read the full feature here at the Business Insider. Article source:...

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Tinder And Evolutionary Psychology

Editor’s note: Liraz Margalit serves as Customer Experience Psychologist for ClickTale. Her job involves incorporating theory and academic research into customer analysis, building a conceptual framework for insights into online consumer behavior. Mobile dating application Tinder has been criticized heavily due to its appearance-based matchmaking process, which many consider so shallow and superficial that it could only be used to facilitate casual sex.  However, the app’s popularity continues to grow at an extraordinary rate: it is currently available in 24 languages and boasts more than 10 million active daily users. It was also awarded TechCrunch’s Crunchie Award for “Best New Startup of 2013.” The app’s runaway success cannot be attributed solely to singles looking for quick hook-ups. The counter-intuitive truth is that Tinder actually provides users with all the information they need to make an informed first impression about a potential long-term mate.  And it does so by matching our human evolutionary mechanism. How Does It Work? Tinder connects with users’ Facebook profiles to make a limited amount of personal data available to other users within a pre-set geographic radius. A Tinder profile includes only the user’s first name, age and photos, along with the Facebook friends (if any) they have in common with the person viewing the profile. Upon signing up, a user is provided with potential matches and the option to “like” or “dislike” each one based on...

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Spacious Secures £500,000 Seed Round To Match London Startups To Office Space

Spacious, the London property tech startup founded by Entrepreneur First alumni Tushar Agarwal and Tom Watson, together with ex-advisor to the British Prime Minister Rohan Silva, has closed £500,000 in seed funding. The round was led by Spire Ventures, the VC fund set up by Faisal Butt and ex-Dragon James Caan, while Spacious says the additional capital — its first external fundraise, not including involvement in the Entrepreneur First programme — will be used to boost engineering talent and further build out its platform. Attempting to help solve the shortage and sometimes spiralling cost of office space for young companies in London, Spacious connects startups and other small businesses with those who have space to rent out, such as professional landlords offering co-working spaces and serviced offices, as well as other burgeoning companies with spare space to share. In some regards, it can be considered simply as a classic online marketplace play, matching high demand with untapped capacity, with the least friction possible. However, it’s the company’s emphasis on understanding the specific needs of startups that makes it stand out from other property marketplaces. Specifically, Spacious’ platform lets startups browse available space by criteria that matters most to them, including things like nearby coffee shops and lunch spots, WiFi, meeting rooms, and — crucially — what other startups are housed in the same space. Equally important is that most...

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