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Month: November 2014

END. x Filling Pieces 2014 Fall/Winter Pack

For Filling Pieces latest collaboration, the Amsterdam-based footwear brand teams with U.K. retailer END. Clothing for a capsule collection that consists of five special-edition sneakers. The capsule starts with two tonal red models with a python skin panel that travels across its midfoot to its toe. Next up are three versions of the Mountain Cut Low silhouette in your choice of black, brown or white ostrich skin. Each model rests atop a vulcanized Margom sole unit with a leather lining, an extra set of waxed laces, dust bags and shoe trees. Limited to just 50 pairs per style, the above pack is currently available through Filling Pieces’ webstore. Article source:...

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Patrons Aims To Hook Your Office Up With Live Performances

Patrons is an app makes it easy to hook your place of business up with a band that has a little bit of free time before a performance. The idea is that the artist can pick up an extra gig while in town for another performance. It’s an offshoot from live music booking marketplace Gigit. According to founder Tegan Gaan, you can also book yoga instructors and all sorts of other performers on the app, too. We used Patrons to get “Act as If” to come play at TechCrunch headquarters here in San Francisco. It was a sort of NPR style “Tiny Desk Concert.” I sat down with Gaan before the band went on to learn a bit more about how the app works. You may not be familiar with “Act as If,” but you’ve probably heard a few of their songs. The band is starting to blow up on the music scene. They’ve already been featured in the CW’s Pretty Little Liars, an Apple commercial for the OS X Lion and MTV’s Jersey Shore. Act as If just dropped their new album, “Steady.” Several outlets have started to feature music from the album, including KROQ, Fuse, Buzz Bands LA, Pure Volume and Buzznet. Check them out in the TechCrunch studios music video below. Featured Image: Act as If fan page Article source:...

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Gillmor Gang: Cash or Charge

The Gillmor Gang — Robert Scoble, Dan Farber, Kevin Marks, Keith Teare, and Steve Gillmor. Hard not to talk about Uber, given the clash between hubris and transformational momentum. The Gang swims in a sea of messaging apps, Facebook passport control, Google InBox immigration. Newspaper taxis appear on the shore, waiting to take you away. Climb in the back,with your head in the Cloud, and you’re gone. @stevegillmor, @scobleizer, @dbfarber, @kteare, @kevinmarks Produced and directed by Tina Chase Gillmor @tinagillmor Live chat stream The Gillmor Gang on Facebook Our sister show Article source:...

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Debunking The 7 Myths of Marketing In The Enterprise

Over the last few months enterprise giants Oracle and Salesforce have put on shows featuring the likes of Hillary Clinton and Bruno Mars reminding all of us in the enterprise world that marketing matters. While most enterprise startups will never reach these levels of budget and glamour, this time of the year does serve as a reminder that enterprise marketing matters. More than 10 years ago, prior to becoming a venture capitalist, I was a marketing guy at Xilinx, a semiconductor company. I recall creating spreadsheets with tens, if not hundreds, of rows, outlining our marketing plans. It was a grind, but I didn’t know any better as a former customer-facing engineer who had a pretty good sense of all the things that would appeal to different types of customers. While it was certainly laborious and manual, three years later we had a $100 million business that we built by effectively extolling the virtues of our products to a new set of customers. That experience informed my view on marketing, specifically in the enterprise. The tools, channels and tactics available to marketers has changed a lot since the early 2000s – we didn’t have MailChimp or Marketo, nor did we have Google Adwords or Twitter ads – but many of the same strategies we employed then still have value today. Talking to analysts, writing white papers, hosting events and doing road...

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Peanuts x CLOT x Married To The Mob 2014 Fall/Winter Collection

Longtime industry friends Married to The Mob and CLOT team up to produce a fittingly fun collection that integrates the classic animated series Peanuts. Charles M. Shulz’s iconic cartoon plays the inspiration here for a range that includes a printed leggings and crop top set; a graphic crewneck sweatshirt, and an especially notable co-branded varsity jacket. Lucy’s likeness perfectly parallels the attitude of the Married to the Mob brand itself. Already available at JUICE stores around the world, the collection is also set to launch on Married to the Mob’s website on November 24. Article source:...

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