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Month: March 2015

The Costs of Starting a Fashion Brand: Production

In the first part of The Costs of Starting a Fashion Brand, we looked at the risks that are involved when you give up things such as job security, steady income and everything that comes along with pursuing your own venture. But once the idea has been established, you need to create it into a tangible reality. The next stage is the production of your products. Manufacturing costs can fluctuate depending on a number of factors, whether you’re looking to produce apparel, accessories or footwear, everything will differ in price. While certain items will require more planning and preparation before going into production, such as things that may require expensive toolings (sneakers), everything requires a confirmed sample before embarking on a full production run. These samples can be expensive and can vary widely on what you require. While it’s dependent between factories, fulfilling a minimum order quantity of what is normally between 100 to 200 pieces, and the factory may create your samples for free in order to maintain your business. It is no secret that the production and cost price of goods are a small fraction of what they retail for. There are several pieces of information out there already that describe the costs of manufacturing apparel and there are even webstores that break down the costs of producing the garment they are selling. Using figures from the likes...

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adidas Originals Tubular Runner "Hawaii Camo Lace" Pack

adidas Originals unveils yet another range of colorways of its Tubular Runner silhouette. Utilizing the hues from the Hawaii Camo pack that was released earlier in the month, the latest pack takes a more subtle approach, while applying the camouflage pattern to custom laces. The lightweight neoprene upper features black synthetic panels and welded overlays and the signature laser-cut heelcage, which sits atop of a contrasting EVA midsole. Offered in collegiate, light flash, and red colorways, the adidas Originals Tubular Runner “Hawaii Camo Lace” pack will be available for purchase starting April 1 at select adidas Originals retailers. Article source:...

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LRG Presents ‘Flatground Forever’

LRG presents Flatground Forever, a video tribute to skate culture. Filmed in black-and-white, the monochromatic featurette is an avant-garde approach to showcasing skateboarding with stunning visuals full of energy and vitality, and perfectly poised slow-motioned tricks. The California-based brand is no stranger to embracing skate culture, and the video is meant to honor the universal home shared by skaters everywhere, flat ground. Article source:...

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YouTube Is Experimenting With Ultra High Def, Ultra Smooth Video Playback — Here Are The Examples

Just a few months back, YouTube bumped up the quality of the videos it hosts by allowing for gorgeous, 60 FPS video playback. Now they’re cranking things up to an almost absurd level. 60 FPS video, on YouTube… at 4K. The catch? It’s just something of an experiment, for now, and is limited to a reaaally tight batch of clips. That’s okay, though — the very vast majority of videos on YouTube aren’t shot at anywhere near this resolution/framerate yet, anyway. Cameras capable of shooting 4k/60FPS footage aren’t impossible to find, but they’re generally crazy expensive and are far...

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Reach Your Customers Through The Subconscious

Editor’s note: Liraz Margalit serves as customer experience psychologist for ClickTale, which helps businesses optimize visitor interactions with their websites.  Consider a scene that happens a billion times a day, at a billion computers across the globe. A man is searching online for new running shoes, or a woman is clicking through e-commerce sites on the hunt for a birthday gift, a new dress or a book to read on her next vacation. Shoppers navigating the online marketplace think they are in control of their decisions. But the truth is, as they scroll and browse and perhaps buy, there are dozens of unconscious processes and cues directing their behavior. For businesses with online marketplaces, understanding how these unconscious cues affect consumers is crucial. The most researched indication of this automatic process is the priming effect, which says that the exposure to one stimulus influences the way we respond to another stimulus. We know that our mental paradigms –  how we categorize things around us – like to lump similar themes and thoughts together. So if we show a subject the word “housewife” and then one of two new words, “woman” or “pilot,” he will recognize “woman” quicker because brain activation spreads faster among related ideas. This can be uncomfortable to admit, because no one likes to say that they believe in stereotypes. But we learn these connections early, and they are buried in our unconscious. Not only has the priming effect been shown to influence our thoughts and feelings, it can also influence our behavior. If we’re shown a...

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