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Month: April 2015

Author And YouTuber John Green Tells Advertisers To Stop Worrying About Eyeballs

YouTube just held its annual Brandcast event in Madison Square Garden, where it trotted out online video stars to for an audience of advertisers. The big message was that YouTube stars are huge celebrities, attracting lots of passionate fans — so advertisers should spend their money on, you guessed it, YouTube. Tonight there was an emphasis on mobile, with YouTube’s head of content and business operations Robert Kyncl predicting that within five years, the majority of ad-supported videos will be watched on mobile devices. But things got darker near the event’s end, when John Green, author of The Fault In Our Stars, took the stage. Green talked about how he and his brother Hank built a devoted following of “nerdfighters” on YouTube, contributing to the enormous success of his book. In fact, they’ve built an online video business with 30 employees. But Green’s ad revenue is outweighed by things like crowdfunding and merchandise — and that ad revenue is falling by 5 percent every year. He acknowledged that’s not true for everyone on YouTube. Nonetheless, he argued, “Many of the strongest communities are dramatically undervalued by advertisers, forcing YouTubers to find other paths.” To a certain extent, this was just a roundabout sales pitch: Advertisers are missing out because they don’t value YouTubers enough. But Green was also suggesting that there’s something fundamentally different about many of YouTube’s popular...

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Baidu Sees Revenue Growth And Profit Slump In Q1 2015

Baidu, China’s largest internet search and maps provider, continues to see slowing business as it adapts to the rise of mobile. The company’s latest Q1 2015 financial report continued an ongoing decline in revenue growth and saw net profit dip year-on-year too. Last year, the number of mobile internet users in China overtook that of PCs, indicating that a shift to mobile is wholly necessary for any tech company operating in the country. While mobile accounted for half of Baidu’s revenue for the first time in Q1 2015, up from 37 precent across its fiscal year 2014, key financial indicators show the transition isn’t quite so smooth. Baidu’s total revenue for the quarter came in at RMB 12.725 billion ($2.053 billion). That’s 34 percent higher than one year previous, but the figure represents a decline in annual revenue growth compared to recent quarter. In Q4 2014, the previous quarter, Baidu’s annual revenue growth was 47.5 percent; that number was 52 percent in Q3 2014; 58.5 percent in Q2 2014; and 59.1 percent in Q1 2014. So, yes, Baidu’s revenue continues to grow, but its rate of growth has tumbled sequentially this past year. Profit is down too. Baidu’s Q1 2015 operating profit of RMB 2.155 billion ($347.7 million) represents a 9.2 drop on Q1 2014. Net income fell 3.4 percent over the past year to reach RMB 2.449 billion ($395.1 million) in Q1 2015. Baidu chairman and CEO Robin Li focused on the growth of mobile in a statement: Mobile’s...

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Tencent Will Pay $126M For A 14.6% Stake In Glu Mobile, Maker Of Kim Kardashian: Hollywood

Tencent, one of China’s biggest Internet companies, has agreed to purchase a 14.6 percent stake in Glu Mobile, the San Francisco game developer probably best known for the hit app “Kim Kardashian: Hollywood.” Shares of Glu rocketed 23 percent in after hours trading as investors showed their approval for the deal, as well as its strong first-quarter earnings report. In a statement, chairman and chief executive officer Niccolo de Masi said the deal is meant to help Glu expand its business in China. Tencent will pay $126 million for 21 million shares of Glu at $6 each. Not only is Tencent China’s largest gaming company, but it is also the top publicly traded company in the world by game revenue according to research firm Newzoo, making $7.2 billion in 2014 (Sony and Microsoft came in second, with $6.04 billion and $5.02 billion in revenue, respectively). Its other investments in U.S. gaming companies include a majority stake in League of Legends developer Riot Games, Activision Blizzard, and Epic Games. One of the keys to the growth of Tencent’s gaming business is its relatively early shift to mobile, which Tencent Games’ vice president Bo Wang said the company made more than two years ago after observing trends in South Korea, another market it focuses on for investments. In addition to “Kim Kardashian: Hollywood,” Glu’s hits include “Deer Hunter” and “Diner Dash.” It...

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Boston Club x BE@RBRICK Wyndham 30th Anniversary Eyewear Set

Japanese eyewear brand Boston Club joins BE@RBRICK to produce the Wyndham 30th anniversary eyewear set. Commemorating Boston Club’s 30 years in business, the limited edition eyewear set consists of an exclusive pair of Wyndham sunglasses, a mini Wyndham BE@RBRICK, an original sunglasses case, and cleaning cloth. Medicom Toy logos and BE@RBRICK insignias decorate the items as a special golden casing houses the commemorative eyewear set. Arriving in four unique colorways, including a vibrant tortoise shell iteration, the Boston Club x BE@RBRICK Wyndham 30th Anniversary Eyewear Set is available in very limited quantities at Boston Club. Article source:...

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Pharrell, Cara Delevingne & Karl Lagerfeld’s Godson Star in Chanel’s 2015 Paris-Salzburg Campaign

Karl Lagerfeld has tapped Pharrell, Cara Delevingne and Hudson Kroenig to model Chanel’s 2015 “Paris-Salzburg” campaign, following the trio’s appearance in the Lagerfeld-directed short film “Reincarnation.” Familiar faces to the brand, the three are pictured in an array of strong, tailored pieces, unified by muted color palettes against a rich, olive green background space. Enjoy the photos above. Article source:...

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