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ClickTale, a company that helps businesses understand what visitors are actually doing on their websites, just announced that it has raised $17 million in Series B funding.

The company tries to go beyond the standard information revealed by most other analytics services, offering things like recordings of visitor sessions, heat maps that show where people moved their mouse and clicked, and a visualizer showing each step towards converting visitors into paying customers or registered users.

ClickTale says it has more than 80,000 customers worldwide, and the ones mentioned on the company website include LinkedIn, Groupon, and Barnes Noble. ClickTale launched a mobile web version last year, but its marketing still focuses on the desktop web product, ClickTale Core.

The round was led by Amadeus Capital Partners, with participation from Goldrock Capital and Viola Credit, which provided ClickTale with a $3 million credit facility — as ClickTale co-founder and CEO Tal Schwartz noted via email, taking on debt allows the company to “accelerate growth, yet keep dilution to a minimum.” Yoav Andrew Leitersdorf, the managing partner at YL Ventures, said that prior to this round, ClickTale had raised only $800,000 in funding, mostly from his firm (which the company confirmed).

Schwartz said he wants to continue expanding the product lineup (with some announcements lined up for the comings months) and to increase the Tel Aviv-headquarted company’s footprint in the United States and Europe.


ClickTale is the leader in Customer Experience Analytics, the next advance in web analytics, optimizing usability and maximizing conversion rates of any website. Its patented Customer Experience Visualization™ technology allows ebusinesses to see their customers’ true-to-life online experience at all levels of detail, from aggregated views to playable videos of users’ browsing sessions. Unlike traditional analytics platforms that assess page-to-page navigation, ClickTale reveals the customer experience inside the page. ClickTale, an enterprise-class SaaS solution, is fast to deploy and…

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Amadeus Capital invests in technology companies at all stages, from seed to venture buyout; we also buy stakes from other investors or founders, to ensure that companies and entrepreneurs have the runway they need to succeed. We invest in a broad variety of sectors including enterprise and infrastructure software, consumer and business services, medical technology and healthcare IT, and cleantech and resource efficiency.

We have the imagination to see where new businesses can be created and the technical insight, operational…

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Goldrock Capital invests in successful Israeli growth companies focussed on selling innovative products or services in the global markets.

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YL Ventures is a global venture capital firm that was founded to address the changing venture capital financing landscape. The firm invests in high technology start-up companies and, within a short timeframe, brings them to market by introducing and marketing them to global strategic players. The fund combines its capital with deep engineering and market expertise, thereby facilitating a highly efficient model for technological innovation.

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