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Lane Becker has been a familiar figure in the Silicon Valley tech scene for years, as the co-founder of startups such as Adaptive Path and Get Satisfaction, an advisor at early-stage venture capital firm Freestyle Capital, and a generally good guy to know.

Yesterday, Becker added “New York Times Bestselling Author” to his list of descriptors, when the book “Get Lucky: How to Put Planned Serendipity to Work for You and Your Business” which he wrote with his Get Satisfaction co-founder Thor Muller debuted at the number six spot on the NYT’s best seller list for hardcover advice and miscellaneous books (which is generally where business books are ranked.) It is also holding the number three spot on the Wall Street Journal’s hardcover business best seller list.

So we were very pleased to have Lane Becker drop by the TechCrunch TV studio this week for an interview. Watch the video above to hear about what “planned serendipity” really is (you can’t plan to win the lottery, alas), how Steve Jobs literally architected good luck into Pixar and Apple, how luck plays into Amazon’s current status as a tech product hit factory, and how even rank-and-file employees can “storm the gates” to make their companies more open to success.

Want more “Get Lucky” stuff? Becker’s co-author Muller wrote a guest post for TechCrunch which you can find right here.


Lane Becker is co-founder and President of Get Satisfaction, a web startup dedicated to fostering new methods of communication and collaboration between companies and their customers.

Lane is a co-founder of Adaptive Path and currently sits on the Board of Directors. Adaptive Path is a user experience strategy, research, and design consultancy, known for, among other things, coining the technology terms “blog” and “ajax.” While with Adaptive Path, Lane ran the consulting business and, as the creator of the New…

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