Plyfe, a startup that allows brands to promote themselves through games and rewards, is moving onto mobile today — Plyfe games can now be played on the company mobile website, as well as embedded in smartphone apps. The company is also announcing that it has raised $750,000 in bridge funding
The basic idea: Games are a much more engaging way than traditional advertising for brands to reach consumers and fans. Each game consists of a set of challenges, some of those challenges involving basic promotional stuff like sharing content on social networks, and some of them being more, well, game-like, such as answering trivia questions. When you complete a challenge, you earn tickets that put you in the running for some impressive real-world prizes, such as a VIP NASCAR experience, a meeting with Lady Gaga, back-stage concert passes to Stevie Wonder, and tickets MTV’s Video Music Awards.
Today’s announcement expands Plyfe’s reach beyond the desktop web and Facebook. Plyfe co-founder and CMO Jeff Arbor argued the company can now reach consumers at “three key digital touch points,” and that the games are “really perfect” for mobile because they offer a lot of “snackable content.” Plyfe games could also start incorporating more mobile-specific challenges, for example tasks that incorporate location data.
Arbor added that Plyfe raised the bridge round to continue to grow the company and the product, and it can raise a larger Series A once it has more traction. The round comes from Crosscut Ventures, hedge fund owners, and angels, bringing Plyfe’s total funding to $1.75 million.
Founded in 2011, plyfe (www.plyfe.me) plyfe is a social amplification platform that incentivizes users with rewards for actions that add value in a digital community. Plyfe gives any consumer the ability to be rewarded for their digital, social, mobile and real-world activities (through plyfe.me or on partners’ properties), by completing digital activities and competing in games to earn points that can be redeemed for real prizes and products. Plyfe’s mission is to make your digital life more social,…
Article source: http://techcrunch.com/2012/11/29/plyfe-mobile-funding/